Mar 11, 2021
This video will walk you through Lead Scoring in Sitefinity Insight, highlighting the latest enhancements to the reporting user interface and the advanced scoring based on content classification and negative rules. Lead Scoring helps marketers and content owners model the marketing funnel and get invaluable insights into how likely website visitors are to engage. Lead scoring data is a great asset for the sales team and lets you plan and implement content personalization to deliver more compelling digital experiences and drive conversions.