Senior Marketing Practitioners Brand/Product/Category Managers Heads of Digital Performance Analysts
Sitefinity Insight enables marketing, sales and business analysis teams to track user behaviors across channels, visualize data, and profile the customer audience to deliver better marketing campaigns, personalize the customer experience and create more impactful content and better contribute to commercial business objectives. With the Sitefinity Insight, your investment in the Sitefinity CMS is transformed into a fully-fledged Digital Experience Platform (DXP).
This training session aims to deliver a business-focused set of activities, designed to ensure your key business functions understand the capabilities and potential of Sitefinity Insight and how to maximize existing digital channels to deliver a world-class customer experience.
To get the most out of this training session, you should be a marketing professional with a minimum of 2-3 years of experience, and be comfortable with the following marketing concepts: