What Will You Learn
- What is Sitefinity Insight and how does it differ from/complement Google Analytics
- How to implement Sitefinity Insight to comply with your Consent Management policy
- Understand and implement Segmentation, Personas, A/B testing and Lead Scoring in Sitefinity Insight
- Understanding touch-points and conversions in Sitefinity Insight
- How to develop and implement your Tracking Plan
- How to scale-up personalisation and optimize customer journeys
Audience
Senior Marketing Practitioners Brand/Product/Category Managers Heads of Digital Performance Analysts
Duration
1 day
Price
Inquire using the form below for pricing.Course Details
Sitefinity Insight enables marketing, sales and business analysis teams to track user behaviors across channels, visualize data, and profile the customer audience to deliver better marketing campaigns, personalize the customer experience and create more impactful content and better contribute to commercial business objectives. With the Sitefinity Insight, your investment in the Sitefinity CMS is transformed into a fully-fledged Digital Experience Platform (DXP).
This training session aims to deliver a business-focused set of activities, designed to ensure your key business functions understand the capabilities and potential of Sitefinity Insight and how to maximize existing digital channels to deliver a world-class customer experience.
Training Prerequisites
To get the most out of this training session, you should be a marketing professional with a minimum of 2-3 years of experience, and be comfortable with the following marketing concepts:
- Segmentation, Personalisation, Lead Generation and Lead Scoring
- Marketing metrics definition and interpretation
- Website performance analysis, including SEO and CRO
- Campaign performance metrics definition and reporting
- Consent in a GDPR/Cookie Law context
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Ready to learn more?
- Let us know which dates interest you and we will contact you with more details.
- Not seeing the perfect fit? Contact us to discuss tailoring a class to your needs.