Hear Jason Lambert of Sony Pictures explain how they are investing in descriptive, time-based metadata to better understand their content library to help create great customer experiences. This data first approach helped drive content discovery and re-use, and now is becoming a key asset to deliver competitive business value through cost reduction and targeted audience engagement. We’ll take a look at the Sony team’s data journey and how they are using data to lead the digital transformation of the business, along with a MarkLogic Data Hub powered demo!
Speaker Details:
- Jason Lambert, Executive Director, Content Licensing & Metadata, Sony Pictures Entertainment
- Matt Turner, Chief Strategy Officer, Media and Manufacturing, MarkLogic