Site Search:  3 Keys to Converting Earned Traffic

In this 20-minute session, Spinutech, Digital Agency experts will break down the hidden costs of poor site search and share three tactical ways to turn search friction into conversion momentum:

• Simple UX fixes that boost conversions
• Turn search queries into content, SEO and campaign intelligence
• Use search to power personalization and cross-channel ROI

You’ll walk away with practical ideas you can put to work right away.

Date:  November 11, 2025

Time: 11:00am EST 

Speakers: 

Scott  McAtasney, Director of UX Development, Spinutech

Derek Larabee, Director of SEO, Spinutech

About Spinutech:

Spinutech is a leading digital agency with 160+ experts across five U.S. offices, delivering custom digital experiences that drive traffic, convert leads, and track performance.  Their full-service digital marketing expertise spans SEO, paid media, email, automation, CRM, and analytics all backed by data-driven strategy.