Securing business buy-in for new technology initiatives is essential to driving meaningful change—but it’s rarely straightforward. In this follow-up to our previous session, “Securing Business Buy-in: How to Show the Business Value of Product Investments,” we bring the conversation into practice with a firsthand perspective from the field.
Join us for a live interview as Gerard Rebalsky, Sales Leader at Progress, speaks with Ahren Lehnert, Principal Taxonomist at Nike, about real-world strategies, lessons learned and practical guidance on how to gain alignment across the organization.
In this session, you’ll discover:
- Common challenges and roadblocks in gaining buy-in
- How to build a strong, business-aligned case for technology investments
- Approaches for communicating value to technical and non-technical audiences
- Strategies for addressing resistance and navigating internal dynamics
- Best practices for demonstrating ROI and supporting successful adoption
- How emerging trends are shaping the buy-in process for future technologies
This webinar is designed for anyone involved in driving technology initiatives—including IT leaders, product owners, digital transformation teams, business analysts and change champions. Whether you’re evaluating new solutions or leading enterprise-wide implementations, you’ll gain actionable insights to help move your initiatives forward with confidence.
Can't make it to the live event? Register anyway, and we'll send you the recording after!
Your Speakers for the Session
Gerard Rebalsky
Progress
Ahren Lehnert
Nike