In today’s increasingly data-rich world, analytics is becoming ever more critical to business operations and decision-making. In addition to traditional business analysts, many companies now have additional roles like Data Scientists and Data Engineers tasked with implementing AI-driven analytics engines that crunch data, uncover patterns, and surface actionable insights 24x7x365. An example of such an engine is Sitefinity DEC, which is constantly applying Machine Learning algorithms to customer interaction data in order to segment customers and score leads which drive content personalization and customer journey optimization.
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