Today 90% of consumers are more likely to do business with a company that offers a personal experience. Customer self-service can be an effective partner to customer support but only if the information is readily available and users can quickly locate the information they need in real-time.
Listen to Joe Gregory, Taxonomy and Information Systems Architect, HP; Leela Adhvaryu, Technical Program Manager, HP; Philippe Delorme Account Manager, Semaphore; and Chip Gettinger, VP Global Solutions, SDL and hear how HP, a global technology organization, leverages intelligent content to improve customer support through their website.
You’ll learn how to:
- Harness the great value in textual customer interactions
- Bring together disparate vocabularies into a centralized enterprise catalog
- Orchestrate enterprise information across all data silos
Implementing a solid information architecture and leveraging Intelligent Content allows customers and agents to quickly find the information they need when they need it.
Watch Video