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Scaling to Olympic Proportions

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The Olympics are a dream and a destination – a culmination of years of planning, hard work and dedication that all plays out on a world stage, obviously for the athletes, and in this case, the British Broadcasting Corporation as well. With London as the host of the 2012 Summer Olympic Games, the BBC was the host of coverage – and it wanted its online experience to be as dramatic as Danny Boyle’s opening and closing ceremonies.

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