Digital Marketing is, by its very nature, technology driven. It requires organizations to implement technology platforms and use them effectively in an integrated fashion. That is the road to Digital Marketing Maturity.

The Digital Marketing Maturity Evaluation Guide helps organizations measure where they are on the path from a single silo of automation, to a complete and integrated platform. This eight-stage model enables organizations to rate their usage of digital marketing technology using yes/no questions and a simple point system. Questions are targeted toward marketers familiar with the systems, data and processes that drive digital marketing. Their final score will enable them to see if they are beginner, intermediate or advanced digital marketers.

The Progress Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Using this guide, Progress worked with Dimensional Research to conduct a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. You can use these findings to benchmark your organization against other groups.

Important survey findings include:

• 80% of organizations require manual processes to get their systems to work properly
• 87% of organizations are using big data and analytics to drive conversions
• 69% of respondents stated their analytics solution is fully integrated, and they can see data in one place
• The 700 respondents ranked as Intermediate on the digital marketing maturity scale as defined in the Digital Marketing Maturity Guide

Download the whitepaper, “Digital Marketing Maturity: The Results Are In” to see how you compare with other digital marketing groups and identify areas you can improve.

Did you know?

• 86% of organizations say they have 2 years to make inroads with digital transformation
• 55% say they have a year or less, before they begin to suffer financially or from competitive threats. 
• 59% are worried they may be too late

To help you evaluate your organizational readiness for digital transformation, we put together a package to help you measure your current capabilities—from a technology and organizational perspective—as well as some information to help you plan ahead.

The Digital Transformation Kit contains:

• CMS Evaluation Guide: Learn about CMS capabilities that can enhance the customer experience

• Digital Marketing Maturity Guide: Rate your usage of digital marketing technology

• Data-Driven Marketing e-Book: Learn how to use the power of your data to drive growth

 

Download the Digital Transformation Kit today.

The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the customer experience. As a result, brands may not be making the most of their customer experiences.

However, with a mix of new technology combined with best practices, companies can regain control of the customer journey and create memorable experiences for their customers. Download this ebook to learn about:

•    Five ways to further personalize the customer experience
•    Strategies for delivering more engaging customer experiences
•    Tools that can help businesses own the customer journey

When it comes to engaging your customers, every moment matters. Build a better customer experience to capitalize on every opportunity.

Too many businesses still measure online success by the amount of traffic they drive to their website. They devote substantial budgets to improving search engine rankings and exposing their site to new visitors. But each visitor and customer is unique. Therefore, your web strategy should be as unique as they are. Today, your website visitors have higher expectations for their user experience. They expect personalized content relevant to their interests to help move them along their purchase decision. This white paper takes a close look at personalization, how it works, and the tools you need to tailor and deliver personalized content to your website visitors.  

One of the biggest buzzwords for marketers over the past several years is personalization.
When discussing this concept, people often use the terms “personalization” and “customization”interchangeably. Not clearly understanding the differences may explain why some businesseshave difficulty implementing better experiences for their customers.

Tailoring experiences for customers is critical to make your business standout.  Customization works well for organizations that want to enhance their standard customer experience but don’t have the necessary tools or strategy for in-depth personalization. Learn about the 5 best practices for customizing websites and the 5 biggest challenges marketers face while customizing their websites.

Running and maintaining a CMS should not be an arduous task, just as the quest for
optimization should not be overwhelming. Progress® Sitefinity® offers a wide array of controls and services out of the box, and our dedicated Sitefinity team will work tirelessly to fulfill your business website needs.

With 66% of consumers saying personalized offers and content have had an impact on their purchasing decisions, it is time to get started and reap the rewards of personalization.

Knowing where to begin with your personalization strategy can be a challenge. A good place to start is with our Personalization Checklist. As you implement your personalization strategy, it will help guide you, ensuring you have all the answers and tools to succeed.

The checklist will take you through key questions to identify buyer personas and metrics to measure success. It will also help you put the right tools in place and structure a launch plan, from segmenting your audience, to refining messaging and optimization.

While A/B testing has been around for years, many marketers haven’t tapped into the full
potential of experimentation. Controlled experimentation removes assumptions and guesswork by truly measuring the impact of explicit changes. This empowers brands to conduct true data-driven marketing that is tailored specifically to their target audience.

Immersive, engaging customer journeys have become competitive differentiators among today’s enterprises, with modern digital experience platforms powering these efforts. The right platform enables businesses to deliver highly personalized, omni-channel experiences and empowers organizations to craft the journeys customers want.

If a user requests that you erase all of the information that can personally identify her or him from your website. The user may request this via email or other means. You can apply this procedure both to frontend and backend users. 

In this podcast, you’ll hear Rob Straight, Director of Product Management at Progress, speak with Jeffrey Brown, Sr. Principal Architect from Infor.  Infor was an early adopter who made the move to Progress Application Server (PAS) for OpenEdge. Hear this discussion of the journey and hear about the results Infor has been able to achieve with PAS.

The threat of web attacks that can harm your site and data has never been greater. Here are seven security response headers your WCMS should use.

Infographic Architecture Diagram for a Modernized Application

In today’s digital business landscape, data is fragmented and scattered across various systems. Pulling all this data together is a significant challenge, and with businesses constantly implementing new data sources, cloud environments and other systems, integration complexities are multiplying quickly.

Enterprises have traditionally resorted to APIs to solve the point-to-point integration problems, but data scientists and data engineers have lost access to the raw tabular data and thus to analytics/BI. Data connectivity drivers (such as ODBC and JDBC connectors) effectively act as data APIs, enabling businesses to solve this unique challenge of exposing data for BI tools such as Tableau, Power BI, Qlik, Cognos, etc.

To learn more, check out this research paper from GigaOm.

This infographic shows the efficiently architected PAS for OpenEdge and the business value it can bring to your organization.   

This reference guide will help you utilize TCMAN, a command-line utility for managing and administering your Progress Application Server for OpenEdge.

Mark Information modernized its value-driven workforce management tools using Progress® OpenEdge® 11.7, Progress Application Server (PAS) for OpenEdge and Kendo UI®, to drive a 30% increase in performance.