Modern enterprises need to create multiple touchpoints with customers, partners and prospects, delivering personalized experiences. Download the Ovum Consulting SWOT Assessment to learn about the capabilities in Sitefinity 11, such as multi-language and multi-site management, and the ability to integrate with multiple applications for a complete digital experience management solution.

The biggest problem facing businesses in today’s myopia is that only 20 percent of all problems or anomalies that occur are predicted and understood beforehand. This means that around 80 percent of the problems businesses face are unpredicted, and the business is not prepared to handle them because of below-par anomaly detection. Traditional methods of anomaly detection are not getting the job done. 

 In the “Ultimate Guide for Multisite Management” we provide tips and guidance about  how:

• Companies of all types benefit from multisite management
• Multisite management reduces costs, improves process and ensures consistency
• Proper set-up of multisite management can yield best results

Decisions are an important part of any business. Make the right ones and you’ll flourish; make the wrong ones, and you’ll likely get a call from the corner office. So how do make good decisions? Use data.

This Data-Driven Marketing e-Book will help you make sense of it all by explaining:

• Why data-driven marketing is needed
• How to use data to drive growth
• Which metrics can be used to optimize customer engagement
• What steps are needed to adopt a data-driven approach

In this report, Gleanster dives deep into the subject of how machine learning can activate analytics, improving both the customer experience and the marketing result.  In the report Activate Analytics to Optimize the Customer Experience, Gleanster covers how:

• Top performing organizations are five times more likely to have used machine learning
• Connecting all customer data in a single place enables complex, full-view analytics
• Understanding the complete customer journey can predict and improve marketing impact on business results

Selecting a content management system (CMS) isn’t only about the capabilities of the systems you’re reviewing—it’s about your needs, as well. The CMS Evaluation Guide includes the tools you and your evaluation team need to:

• Discover the broad set of CMS capabilities available in modern Content Management Systems
• Devise a CMS checklist to drive consistency in your teams’ research
• Create a CMS RFP tailored to your specific needs

This checklist will help you structure a comprehensive CMS evaluation quickly, to help you find the right solution for your organization.

There is a new Gold Rush going on right now and the gold of the 21st century is data. But, is data really treated as an asset? How can you make the most of it, fast?

There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you’ll find living proof that data is a resource that helps build a digital empire.

Download our extensive 30-page guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.

Digital Marketing is, by its very nature, technology driven. It requires organizations to implement technology platforms and use them effectively in an integrated fashion. That is the road to Digital Marketing Maturity.

The Digital Marketing Maturity Evaluation Guide helps organizations measure where they are on the path from a single silo of automation, to a complete and integrated platform. This eight-stage model enables organizations to rate their usage of digital marketing technology using yes/no questions and a simple point system. Questions are targeted toward marketers familiar with the systems, data and processes that drive digital marketing. Their final score will enable them to see if they are beginner, intermediate or advanced digital marketers.

The Progress Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Using this guide, Progress worked with Dimensional Research to conduct a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. You can use these findings to benchmark your organization against other groups.

Important survey findings include:

• 80% of organizations require manual processes to get their systems to work properly
• 87% of organizations are using big data and analytics to drive conversions
• 69% of respondents stated their analytics solution is fully integrated, and they can see data in one place
• The 700 respondents ranked as Intermediate on the digital marketing maturity scale as defined in the Digital Marketing Maturity Guide

Download the whitepaper, “Digital Marketing Maturity: The Results Are In” to see how you compare with other digital marketing groups and identify areas you can improve.