Big Data Powers Big Business
Chapter 1: The Big Data Business Opportunity
In his book, Big Data: Understanding How Data Powers Big Business, Bill Schmarzo takes a business-centric approach toward the Big Data Movement and how it can impact your business. Explore the value drivers and key business initiatives for your business and how you can glean further insight to better understand your customers, market, and overall processes. Get the tools and guidance you need to start leveraging big data to drive business value in this complete how-to guide.
This month’s complimentary chapter, The Big Data Business Opportunity, introduces the business drivers behind this movement; learn about new data sources available to help inform your business and most importantly, how leading organizations are leveraging this data to transform their businesses.