You use the Email campaigns module to create email campaigns, manage lists of subscribers to email campaigns, and compare email campaigns..
You must first create a mailing list for your campaign, then you must add subscribers to your mailing list. If you want to use a template for your campaign, you must create it next. When you have a mailing list with subscribers and a template for your email campaign, you create the campaign itself. Each campaign has one or more issues. When you create the campaign, you must create at least one issue of this campaign. You can use A/B test to compare the effectiveness of your campaign, by creating variations of one issue and sending different versions to different groups of test users and then comparing the results.
For more information about creating and managing email campaigns with the UI, see Overview: Email campaigns
This section provides an overview of Email campaigns module API and guides you through the common tasks when working with Email campaigns.