Email campaigns

You use the Email campaigns module to create email campaigns, manage lists of subscribers to email campaigns, and compare email campaigns..

You must first create a mailing list for your campaign, then you must add subscribers to your mailing list. If you want to use a template for your campaign, you must create it next. When you have a mailing list with subscribers and a template for your email campaign, you create the campaign itself. Each campaign has one or more issues. When you create the campaign, you must create at least one issue of this campaign. You can use A/B test to compare the effectiveness of your campaign, by creating variations of one issue and sending different versions to different groups of test users and then comparing the results.
For more information about creating and managing email campaigns with the UI, see Overview: Email campaigns

This section provides an overview of Email campaigns module API and guides you through the common tasks when working with Email campaigns.

This section contains

Message templates
This section describes how to create, query, modify, and delete message templates. This section also explains how to use parameters inside the text of the templates.
Mailing lists
This section describes how to create, query, modify, and delete mailing lists.
Subscribers
This section describes how to create, query, modify, and delete subscribers. This section also explains how to subscribe or unsubscribe an already existing subscriber from a mailing list.
Campaigns
This section describes how to create, query, modify, and delete campaigns.
Campaign issues
This section describes how to create, query, modify, schedule, send, and delete issues.
Create the content of the message template
The section describes how to create the content of the message templates and how to parameterize it.
Remove subscribers from mailing lists
This section describes how to remove subscribers from a mailing list.
Create custom fields for subscribers
This section describes how to create custom fields for subscribers
Add subscribers to mailing lists
This section describes how to add subscribers to a mailing list.
Send issues
Describes how to send issues.
A/B tests campaigns
This section describes how to create, query, modify, schedule, send, and delete A/B tests. This section also explains how to specify a winning condition for a campaign and test sample percentages.
Email campaign reports
When using the Email campaigns module, you can obtain different reports regarding the success of the campaigns, the amount of the subscriptions, etc.
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