Located in St. Louis, MO, XTRA Lease supplies trucking companies all over the United States with trailers, flatbeds, storage trailers, dry vans, chassis and other types of trailers. The company owns a little over 90,000 trailers that transportation companies can lease or rent out for whatever their needs may be.
Since the company oversees providing a major component to a large industry, XTRA Lease required several website improvements. Chief among them, the backend functionality, the UI and the overall customer experience. The company was using Microsoft SharePoint as their CMS but found the features and tools of it to not support those needs. In fact, when it comes to customers, XTRA Lease’s website visitors found themselves having to call the company in order to process something. As opposed to having certain features readily available on the website, say, for example, the ability to search for locations, this made the experience for certain customers inconvenient.
It was also bothersome for the website administrators to update it with additional information and content. Ron Kemm, the Marketing Director for XTRA Lease, pointed out that they needed a platform that didn’t require a “developer-level aptitude.” Sometimes, Kemm found it difficult to update the site because his team felt like they had to outsource coding projects to third parties.
Kemm and his team decided it was time to change over their CMS. One that would fix these ongoing problems but fix up several others as well as be easy-to-use for any XTRA Lease employee.
“We narrowed the selection to three platforms, which we demoed and decided Sitefinity was the strongest candidate due it being user-friendly, an appropriate fit for our content needs and affordable licensing,” Kemm said.