Faced with a complex digital content ecosystem spanning three business units and regional sites for more than 50 locations and languages, the company’s existing content management system had become difficult to update leaving websites lacking in the features that customers have come to expect—such as responsive design and mobile device compatibility.
Wärtsilä chose Progress® Sitefinity™ to redesign and relaunch a new website, and leveraged Sitefinity Insight to personalize user experiences by serving tailored content recommendations based on each action a visitor took on the website.
Sitefinity enables Wärtsilä to give each prospect the attention they deserve. By tracking visitor behaviors and personalizing their experience throughout the customer journey, Wärtsilä can move away from the “one message for all” approach and deliver highly tailored experiences for each prospect.
As a global company, Wärtsilä’s website plays a pivotal role in the company’s digital marketing efforts. However, the Finnish manufacturer had a problem—its website had become a complex ecosystem of digital content over the years. In 2014, Wärtsilä finally reached the end of the line. The web content management system the company was using at the time was full of shortcomings; it simply lacked the features necessary to build and support a modern, scalable digital experience.
After getting in touch with Progress partner Siili Solutions, Wärtsilä began envisioning a new site with three specific requirements:
1. The website needed to deliver a modern user experience, complete with responsive design and mobile compatibility
2. The new CMS had to help Wärtsilä improve operations and cut costs
3. Personalization was a must so Wärtsilä could create a more engaging customer journey