As a global company, Wärtsilä’s website plays a pivotal role in the company’s digital marketing efforts. However, the Finnish manufacturer had a problem—its website had become a complex ecosystem of digital content over the years. In 2014, Wärtsilä finally reached the end of the line. The web content management system the company was using at the time was full of shortcomings; it simply lacked the features necessary to build and support a modern, scalable digital experience.
After getting in touch with Progress partner Siili Solutions, Wärtsilä began envisioning a new site with three specific requirements:
1. The website needed to deliver a modern user experience, complete with responsive design and mobile compatibility
2. The new CMS had to help Wärtsilä improve operations and cut costs
3. Personalization was a must so Wärtsilä could create a more engaging customer journey