In 2015, Teknion decided to rebrand, which presented the perfect opportunity to relaunch the company’s digital presence.
Picking the right solution was important for Teknion, so the company brought in digital firm Enginess. After looking at Teknion’s existing workflow processes and needs, Teknion selected Progress® Sitefinity® CMS as its content management system.
Sitefinity empowered Teknion to take control of its brand and create a modern, sophisticated website that was also easy to manage. Simply creating and managing content got a lot easier as everyone was empowered to contribute. Within weeks, Teknion overhauled the website and included new non-technical personnel to the content team to streamline content management.
Being able to offer customers a quality browsing experience was also vital, and Sitefinity played a pivotal role in that. Website content could be personalized to customers based on their user profiles and Sitefinity enabled the web team to further localize content with multilingual settings. Additionally, the responsive design capabilities ensured customers could access the site at every point of the buying journey.
“We target interior designers and architects, so we needed a site that was as design driven as the product that we sell,” said Claudio Ferreira, Director of Digital Corporate Marketing, Teknion. “The site we built with Sitefinity enables us to be closer to who we are as a brand.”
Ease of integration with other systems was another requirement for Teknion. The company makes extensive use of a digital asset management (DAM) system that holds more than 20,000 assets. Keeping the data separate from the content enables content contributors to work independently from the web team. Sitefinity enables Teknion to keep the DAM independent but offers seamless integration so the web team can pull in content based on the attributes set in the DAM.