Teknion decided to rebrand in 2015, which presented the perfect opportunity to relaunch the company’s digital presence. After working with digital firm Enginess to evaluate Teknion’s existing workflow processes and needs, Progress® Sitefinity® CMS was selected as the content management system.
Sitefinity empowered Teknion to take control of its brand and create modern, sophisticated websites that were also easy to manage. Simply creating and managing content got a lot easier as everyone was empowered to contribute.
Beyond improving the content management process, Sitefinity played a pivotal role in driving a unique, innovative digital experience for prospects and customers. The personalization capabilities of Sitefinity gave Teknion the ability to specifically tune content and pages to each and every visitor.
Additionally, the combination of the built-in personalization and multilingual capabilities enabled the web team to further localize content based on IP address. Content could be fine-tuned based on region, with local pricing, new products and content experiences and support for multiple languages—all implemented dynamically.
“We target interior designers, so we needed a site that was as design-driven as the product that we sell,” said Claudio Ferreira, Director of Digital Corporate Marketing, Teknion. “Sitefinity enables us to be closer to who we are as a brand.”
Teknion makes extensive use of Bynder’s digital asset management (DAM) system, which holds more than 80,000 assets. Keeping the data separate from the content enables content contributors to work independently from the web team. Sitefinity also offers seamless integration so the web team can pull in content based on the attributes set in the DAM.