Picking the right solution was important for Teknion, so the company decided to bring in Moveable Online, a digital consultancy and web development firm.
“We took a different approach—instead of settling on a platform first, we wanted to look at Teknion’s processes and needs and build from there,” said Oren Shapiro, Vice President of Service Delivery, Moveable Online. “We were looking for a technology that gave Teknion the ability to bend the framework and evolve with shifting market needs to bring the Teknion vision to life.”
After looking at the existing requirements, Teknion selected Progress® Sitefinity® as its content management system.
“We liked Sitefinity for a variety of reasons,” Jakubowicz said. “There were some unique usability features that appealed to us and we loved the modularity of the system. So from the get-go, we were drawn to Sitefinty.”
Sitefinity empowered Teknion to take control of its brand on the digital front and create a modern, sophisticated website that represented the company’s progressive, trend-setting attitude. Simply creating and managing content got a lot easier as everyone was empowered to contribute. Within weeks, Teknion overhauled the entire website and included new non-technical personnel to the content team to streamline content management. Teknion was able to build a more sophisticated customer experience—and it was easy to manage from behind the scenes as well.
“The site we built with Sitefinity enables us to be closer to who we are as a brand,” added Claudio Ferreira, Senior Manager of Digital Corporate Marketing, Teknion. “We spend a lot of time talking to interior designers and architects in our industry, so we needed to have a site that was as design-driven as the product that we sell.”
Being able to offer customers a quality browsing experience was also vital, and Sitefinity played a pivotal role in that. Website content could be personalized to customers based on their user profiles and Sitefinity enabled the web team to further localize content with multilingual settings. With more than 180 pages of content, being able to streamline the localization of content instead of having to manage multiple versions of each page individually freed up the website team to work on more mission-critical projects.
Additionally, the responsive design capabilities ensured customers could access the site at every point of the buying journey.
“Without support for mobile devices, shopping takes on a stop-and-go nature and it’s easy for customers to get disrupted and distracted,” explained David Gowe, Director of Business Applications, Teknion. “So that is one of the biggest advantages of the responsive design we gained with Sitefinity—we’re smoothing out the shopping experience, regardless of how customers are browsing.”
Ease of integration with other systems was another requirement for Teknion. The company had a digital asset management system with more than 20,000 files and the seamless integration with Sitefinity enables the company to make the most of these assets.