To improve the digital customer experience with its websites, mobile apps, kiosks and floor exhibits, The Henry Ford set out to consolidate data from more than 40 disparate websites and micro sites accumulated over 15 years into a single user experience.
The Henry Ford leveraged Sitefinity CMS to enable searchable, global access to digital images and videos of its vast collection of artifacts.
Since launching the new site, visits have increased 12 percent, digital collections usage is up 155 percent, and referrals from social media are up more than 100 percent. With simplified site maintenance, the IT team can focus on innovation instead of maintenance tasks.
"Sitefinity was the total package and delivered the capabilities and value we needed. With Sitefinity, what we’ve created is a truly scalable foundation that enables us to transform and meet the needs of our audience—with no technological limits"
Managing Director and Chief Digital Officer, The Henry Ford