Sberbank Slovenia was a long-time Progress® Sitefinity™ customer, originally adopting it in 2010 because it was a .NET CMS that met the bank’s extensive security requirements. With Sberbank considering a complete digital overhaul, the company decided to upgrade its license to the Online Marketing Edition for its additional capabilities.
With Online Marketing Edition, Sberbank was able to integrate its website with marketing and CRM systems more easily. This meant Sberbank could not only create more complete user profiles, but also extend the experience beyond interactions with the website. It facilitated the creation of a self-service customer experience for more operational interactions.
In addition to greater integration with CRM and marketing systems, the Online Marketing Edition gave Sberbank access to personalization capabilities. When used together, Sberbank is able to craft highly engaging customer journeys that can be easily tested and optimized for performance.
“The scalability and connectivity of Sitefinity is a key benefit, we can connect it to other backend applications easily,” explained Katja Meršol, CEO at Sitefinity partner Gooya.
Gooya worked with Sberbank banka d.d. to bring this new customer journey to life. This partnership, in combination with Sitefinity’s ease of use, enabled the Sberbank digital team to be highly agile and flexible. Gooya can quickly create new modules to answer any technical requirements, and once they’re created, the Sberbank digital team can use them to create new content and landing pages as needed, without having to rely on IT.