Thanks to the flexibility of the Sitefinity platform, the new website seamlessly translated the in-branch experience to the digital realm.
Sitefinity’s rich feature set played a key role in bringing this creative vision to life. API integrations enabled the delivery of several features, including location/ATM finders, rates data for account and loan calculators and smart internal site search via Hawksearch. To ensure superior web content quality, security and accessibility for customers, Hughes took advantage of Sitefinity’s Siteimprove integration as well.
“Sitefinity checked all the boxes, providing the foundation for Hughes to establish a digital presence that matched its excellence in customer service,” said Matt Annes Sitefinity Director, Americaneagle.com.
Additionally, with the freedom to execute campaigns independently and the ability to collect and analyze customer data, the marketing team was better equipped to hit its KPIs. This includes:
• 3x growth in new accounts openings every month
• Faster load speeds (from 5.34 seconds to 4.12 seconds)
• Demonstrable SEO improvements
• 500% increase in Spanish language views
Months after launch, the website was already paying dividends in terms of customer engagement. The site became even more valuable as the Coronavirus pandemic struck, enabling Hughes to sustain and grow new account openings despite service reductions at physical locations.
About Hughes Federal Credit Union
A member of the Tucson, Arizona, community since 1952, Hughes is dedicated to enriching the financial lives of the people and community we serve.
Americaneagle.com is a full-service, global digital agency that provides best-in-class web design, development, hosting, post-launch support, and digital marketing services. Regardless of business size, industry or technology, the team has a proven track record of delivering exciting, high-performing digital solutions that produce positive results.