Working with Chateaux, Aquarion was able to create a much cleaner digital experience by merging content that once lived across region-specific site experiences for Connecticut, Massachusetts and New Hampshire. With Sitefinity, they were able to deliver a wide array of customer-requested features in a cohesive, simple-to-navigate package for customers of all regions.
“The old site had so much content that was duplicated for each state. After consolidating 65% of this content, it’s so much easier for customers to find the information they need quickly,” said Emily Denaro, Marketing & Operations Specialist, Chateaux.
As an added benefit, by simplifying the user journey, Aquarion was also better able to see where customers were getting tripped up. That helped drive further improvements to the experience.
Behind the scenes, Sitefinity’s ease of use helped clear out internal backlogs and bottlenecks. With a small communications team of just three people, giving different stakeholders at the company the autonomy to edit content and create pages as needed was a huge benefit.
Building the utility of the future starts by building upon the right technological foundation today. With Sitefinity, Aquarion can stay ahead of the curve and continue to deliver reliable digital experiences that provide everything its customers need.
Aquarion Water Company of Connecticut, a subsidiary of Eversource, is the public water supply company for approximately 220,000 customer accounts or more than 700,000 people in 57 cities and towns in Connecticut, Massachusetts and New Hampshire.
For more than 30 years, Chateaux has been developing self-service, analytical thinkers and transforming organizational operations. We provide technology-enabled business solutions that help clients drive strategic and operational impact.