“The website is now quintessentially modern, scalable and modular. This approach was perfected by bringing together Telerik Sitefinity CMS and Idealake’s Finance Frameworks,” said Sawant. “The result of our endeavor was to simplify complex life insurance concepts, making the information easy for consumers to digest.”
In terms of design approach, Exide Life Insurance went “design agnostic,” employing responsive web design and implementing across smartphones, phablets, tablets, desktops and laptops. The Telerik Sitefinity™ platform provided the flexibility to keep this principle at the core of Idealake’s design strategy.
Further, the Sitefinity framework enabled a huge amount of personalization. Idealake customized solutions and unique features to align with the company’s strategy to personalize activity for specific target groups. For example, the customer profiling feature displays personalized content based on one’s past visits.
Since Sitefinity CMS is extremely nimble, uploading and managing content was easy. This enabled the website to feature content from different owners, who would then be responsible for its upload, management and upkeep, making changes whenever desired.
As Exide Life Insurance is a compliance intensive organization, compliance, or “workflow,” was an additional feature built in the CMS. Integrating two levels of authorization ensured documents and information were only published after due diligence.