When it came time to develop their own website, the Dock9 team applied the same rigorous methods they use for client projects. They started with an analysis focused on business and user objectives, competitive landscape and success criteria. Additionally, they challenged themselves to attain the maximum return on investment (ROI).
Analysis revealed very quickly that the existing Dock9 site did not clearly communicate the desired level of creativity and technical prowess. The new Dock9 site required a complete re-imagining of the user experience and content.
The Dock9 team also learned that 25 percent of their visitors were using mobile and tablet devices. Making the new website responsive to these devices became a central element to the project.
Armed with a clear strategy for project requirements, the Dock9 team followed their usual iterative User Experience (UX) design process. The Dock9 team develops all new sites on the Sitefinity platform to be responsive and in line with the latest web standards (HTML5/CSS3). The Dock9 team had always been impressed with Sitefinity CMS for its rapid release cycles and cutting-edge features so it was a natural choice to use this platform. The team was particularly interested in the out-of-the-box functionality around responsive content, news management, email campaigns and social media integration.
To achieve project goals, the Dock9 team also developed four custom modules. This included a module for project work showcases, for which content is held in one place in the CMS, but depending on rules set within the module, it is automatically and distinctly shown in different sections of the site. Another custom module enabled the Dock9 team to define client testimonials and link them to pages and projects, also automatically shown in different contexts on the site.