Just looking at the numbers on paper, it’s easy to see the success of the new AIR platform. Usage and engagement metrics are up, with results like:
- Increase in user count from 220,000 in 2017 to 430,000 in 2019
- Growth in number of sessions from 460,000 in 2017 to 750,000 in 2019
- Lift in page views from 1.3 million in 2017 to 1.5 million in 2019
- Decrease in bounce rate by 8.3% to date
More importantly, however, is how the new digital experience platform enabled AIR be more innovative in response to shifting business conditions. This was particularly evident during the coronavirus pandemic in 2020.
In fact, the association’s annual conference went virtual in May 2020 due to the pandemic. Just minutes before the opening keynote, the conference platform crashed. AIR’s marketing team was able to largely recreate the conference platform experience in Sitefinity within minutes, redirecting attendees to the website rather than the platform. This ultimate flexibility would not have been possible with the old systems.
“Our members had new conundrums and limited means of accessing their network,” said Jenny Chu, Senior Director of Marketing & Community Engagement, AIR. “In just a few weeks, we were able to create a new connected community, with resources, job openings and other critical content.”
“If we had been where we were 24 months ago, before Sitefinity, we wouldn’t have been poised to achieve the same level of success,” she added.
AIR is a global association that empowers higher education professionals at all levels to utilize data, analytics, information, and evidence to make decisions and take actions that benefit students and institutions and improve higher education. Learn more at airweb.org.
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