The company launched to all user types at the same time, and received overwhelmingly positive reviews, from partners, prospective partners and customers. Each user role type had a specialized experience tailored to the data they needed to access. This included marketing materials, leads that Aprilaire generated and sent to partners, and performance data it tracked and posted for partner use. The new easy-to-use interface got noticed.
“We have seen a steady increase in conversions on the website since the new site went live,” said Chris Freeman, Web Marketing Specialist, Aprilaire . “New users to the site have gone up 29% with an increase of 30% returning to use the new site again. The mobile-first approach to user experience has paid off, with a 75% increase in mobile use when compared to the old Aprilaire Partners website.”
Critically important to partners are the sales and service experiences with their own customers, “Now, Aprilaire’s partners are never slowed down during a sale or maintenance appointment when they’re in their customers’ homes. This has greatly improved the partner-to-end-customer experience and keeps partners coming back to the site,“said Chris Freeman.
The website has equipped the company to quickly scale to respond to spikes in demand, as it has in response to the global coronavirus pandemic. “COVID-19 raised awareness about the importance of indoor air quality making the invisible, visible,” stated Dave Carlson, Senior Marketing Manager, Aprilaire. “With our high-quality HVAC products in high demand, Aprilaire is proud to be at the forefront of slowing the spread of the virus.”
About Aprilaire Partners:
In 1954, Aprilaire built the first whole-home humidifier. Today, Aprilaire Indoor Quality solutions allow its partners to generate additional revenue by offering a full line of healthy air solutions, supported by the tools and training they need to meet their customer’s concerns for health, comfort and home preservation. Learn more at aprilairepartners.com.
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