The Future of Self-Service Marketing

The Future of Self-Service Marketing

April 27, 2015 0 Comments

Join us for the next Progress Easyl webinar

Join us for the next Progress Easyl webinar

Ever since the first ATM kiosk went live in the early ‘80s, the concept of self-service has revolutionized everything from food service to banking. Even earlier than banking, the popular “pump-your-own-gas” model was in play, replacing the pricier full-service option. This type of self-service model is good for consumers and producers alike. The business owner can reduce overhead costs because consumers take on many of the tasks that would otherwise be handled by paid employees. Consumers benefit because they are allowed easier, on-demand access to whatever they are trying to buy by getting it themselves. This kind of convenience and efficiency is hard to beat, and in many industries, it is expected. In fact, this self-service approach is now expanding beyond the retail market into every facet of business.

Self-serve: not just for gasoline

Every day, businesses are flooded with data that could be useful to departments like sales and marketing, but the keys to that data are usually held by the gatekeepers in IT. This is for good reason, because before any sort of analytics or visualization can be performed, most data needs to be prepared, cleaned, and blended with other data before any useful business intelligence (BI) can come out of it. Today, when projects move so fast and the data keeps pouring in, waiting in the IT queue just doesn’t cut it.

Don’t miss this self-serve data blending webinar

Luckily, as a marketing or business professional in search of tools that enable easier BI, you have help. Progress® Easyl™ is our data preparation solution that enables you to easily clean and combine all your data into a format your BI tools can actually use regardless of the data source—and Easyl is about to get even better. This week, we are kicking off the Easyl Beta Program with a special preview webinar on April 29 at 2pm EDT. During the webinar, Chris Doran will introduce data blending, a new feature for Easyl that allows you to see, touch and blend your data right in your browser window. Along with the powerful data preparation tools already included, the data blending capability in Easyl will make sure you can easily:

  • Connect to your data sources
  • Bring in only the data you want
  • Blend two data sources together into a single view

Special Offer:  When you register for this webinar, you are automatically entered into the Easyl Beta Program. As a member, you’ll have an opportunity to get your hands on the next generation of data preparation. And be sure to keep your eye out for free gifts in the mail as a thank you!

Make sure you register for the webinar today.

Suzanne Rose

Suzanne Rose

Suzanne is passionate about promoting the Progress Data Connectivity and Integration business and corporate initiatives through social media and other marketing channels using extraordinary and compelling content and effective metrics. She is also team lead for DCI content developers, new hires and interns.

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