With millions of visitors to their site, especially around the time the Olympics take place, Team GB (British Olympic Association) aims to deliver an enriching, engaging and personalised experience for each visitor. With Sitefinity, Team GB now provides unique content recommendations to each user, helping drive engagement with the athletes and the wider Team GB brand. That personalisation also includes serving up relevant partner content, whose sponsorship allows for athletes to compete at the highest level. Fans and business partners alike are reaping the benefits of a superior user experience.
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