Nanyang Technological University, Singapore wanted to consolidate more than 150 websites under one domain, make its website easier to navigate, and create a consistent brand message.
Over 33,000 students attend Nanyang Technological University, Singapore (NTU Singapore), the second oldest autonomous university in the country. Over the course of its 30-year history, NTU has grown to become one of the most prestigious schools in Asia. It currently encompasses six colleges focusing on a variety of disciplines including science, humanities and engineering.
As the university grew, so did its online resources for students and digital presence. It thus looked for a new solution to manage its plethora of content and administrative tasks, as well as maintain consistency in branding and visual layouts. Additionally, users had to navigate its multiple subdirectories and subdomains. The university needed a new, intuitive and easy-to- use digital experience platform to drive an enterprise-wide digital transformation.
NTU Singapore chose Progress® Sitefinity® for multisite management capabilities and adaptable content creation and management system. The university engaged Ernst & Young for the project.
As the NTU and Ernst & Young team began migrating from the old CMS to Sitefinity, one of the first actions they took was to start deploying its Multisite Management tools.
The 150+ websites were being consolidated under one domain. At the same time, the team also looked to integrate a number of its third-party platforms, such as Ariba, DR-NTU and Academic Profile. The latter two were crucial to the student experience.
New layouts and content widgets with drag-and-drop capability were also deployed. These functions provided two solutions for the new NTU website: intuitive design for brand consistency and improved digital experience.
The migration to Sitefinity proved to be a success, but what was most rewarding for the web administrators were the enhanced workflow permissions and processes. While it was revised for individual users, NTU’s utilization of multisite management tools enabled better control for more than 100 departments across the organization. Each of them can now easily access and edit the centrally managed websites of the university.
NTU reported an 18.5% increase in organic web searches and an 11% decrease in page bounces.
In an internal survey conducted by the university, about 82% of students and faculty rated the redesign as a massive improvement over the previous one. 72% of internal users rated the design of the site positively. Notably, ease of navigation, new design language and improved content management were factors that users were most satisfied with.
About NTU Singapore
A research-intensive public university, Nanyang Technological University, Singapore (NTU Singapore) has 33,000 undergraduate and postgraduate students in engineering, business, science, humanities, arts, social sciences, education and medicine. Ranked among the world’s top universities, NTU is home to world-class institutes and leading research centres. In addition to its main campus in the western part of Singapore, NTU also has a medical campus in Novena, Singapore’s healthcare district. For more information, visit www.ntu.edu.sg
About Ernst & Young
EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. For more information, visit www.ey.com