Between content management issues and substantial licensing fees, the American Academy of Physical Medicine and Rehabilitation needed to find a new CMS that would help the nonprofit operate more effectively. AAPM&R ultimately turned to Sitefinity, which addressed all the nonprofit’s requirements and then some.
The Academy’s RFP for a new content management system included a number of must-haves:
With its SharePoint system, only four stakeholders in the organization were able to make content changes. Within just a few months of the Sitefinity implementation, more than 20 stakeholders were able to manage and update their content.
“The impact on our workflow is tremendous,” Brunner said. “The stakeholder simply makes the change, marketing approves the change and it goes live. What took days can now be done in literally an hour.”
One of the key requirements of the RFP was single sign-on capabilities. With its previous system, members had to repeatedly log in and out to access the member portal as well as gain access to gated content in the learning management system.
“The ability of Sitefinity to handle single sign-on meets one of our biggest priorities,” Schroeder said. “It represents a vast improvement to the user experience—the issue of needing to log in multiple times was one of the largest complaints of our members.”
From a dynamic content standpoint, the site is now, according to Brunner, a “go to” resource for members.
“Sitefinity, with its content hierarchy and taxonomy, allows us to structure the site in an ‘everything is news’ format with multiple, current news feeds, resulting in an increase in user engagement,” she said.
Traffic statistics tell the story: