Rapidly Implement Best Practices in New ERP Application Customized for Vertical Markets
InWolk was formed as a result of like-minded partners trying to make a difference in the way companies adopt new technology to streamline their business and improve their customer/client engagement and collaboration experiences. Bhushan Madduri and Imran Buch collectively has over 25 years experience in customer relationship management (CRM) and enterprise resource planning (ERP) applications, and wanted to build a business that would deliver better end-to-end business processes to help companies in vertical markets improve operations.
The founders were experienced in consulting with clients in business verticals and saw the need for flexible software and best practice consulting services that would allow companies in niche markets to gain a competitive advantage. Simply deploying traditional CRM or ERP applications into a niche market is not as effective as turning to software tailored for that market, and the founders saw advances in software development tools and cloud delivery options coming together to enable a new generation of software and services that would allow business process optimization for these companies in niche markets.
“Executives in vertical markets may be wondering how someone who does not work in their business domain can develop much expertise in it,” said Bhushan Madduri, Co-Founder and Director of Consulting and Services for InWolk. “This is the first line of introspection Imran and I did years back and we realized that to be a trusted advisor, we need to work in many of these markets to understand these businesses. And that is what we did over a number of years. We can now proudly say that we understand some business verticals on par with people working in them.”
Madduri and Buch formed InWolk to develop a software-as-a-service (SaaS) CRM and ERP solution for business verticals. With close to 25 years of IT consulting experience between them in the niche areas of retail, association management, not for profits, sports, automotive, education, professional development, medical and legal, they sought to develop marketable solutions based on software and services that address real-world issues and needs. “The single defining characteristic of our service in these specialized vertical markets is not just being beyond the competition in offering services but also delivering solutions within a reasonable budget,” said Madduri.
The founders had expertise in serving the unique needs of these business verticals, and originally envisioned developing a business suite using the Force.com developer tools from Salesforce.com. Both had backgrounds in Salesforce consulting and knew the platform well, but as they started to develop their application they realized the Force.com pricing would not scale to meet their long-term requirements. ”We were about 20% into the software development process when we really saw the cost impacts of the vendor-locks imposed by Salesforce,” said Buch and Madduri. “We wanted to build a SaaS ERP application that offered the flexibility to tailor it to the needs of multiple vertical markets, and Salesforce had too many restrictions so we needed to evaluate an alternative cloud platform for developing our SaaS application.”