Post site launch, the team noticed the site delivering a better caliber of user. Now those who came tended to stay and engage with the site’s beautiful new content. Page views were up 32%, pages per session were up 46% and the bounce rate dropped an impressive 38%.
“Our members were blown away by the design, while our staff enjoyed the expanded capabilities and flexibility available for the content on the website,” said Friedman. “The integration with Aptify allowed us to create better templates, ones that are easy to implement. This makes ramping up a new event or product a task that can be done in a day rather than the week or more that it was taking before the new site.”
Looking ahead, CEDIA seeks to get more granular with personalization, using tools available in Sitefinity. Says Friedman, “Now, we think of a great idea and have the confidence that we execute it through Sitefinity."
CEDIA is the international trade association for companies that design, manufacture and install technology for the home. CEDIA is committed to helping members at every level set a pathway to prosperity by offering industry-leading education and certification, delivering proprietary market intelligence and cultivating awareness with industry partners and consumers. Learn more at cedia.net.
Vanguard Technology has been building unique websites since 1998, taking a holistic approach to design and development. Vanguard builds customer’s ideal websites by placing an emphasis on understanding how customers and their users envision interacting with it. View their portfolio at www.vtcus.com/portfolio.