With its SharePoint system, only four stakeholders in the organization were able to make content changes. Within just a few months of the Sitefinity implementation, more than 20 stakeholders were able to manage and update their content.
“The impact on our workflow is tremendous,” Brunner said. “The stakeholder simply makes the change, marketing approves the change and it goes live. What took days can now be done in literally an hour.”
One of the key requirements of the RFP was single sign-on capabilities. With its previous system, members had to repeatedly log in and out to access the member portal as well as gain access to gated content in the learning management system.
“The ability of Sitefinity to handle single sign-on meets one of our biggest priorities,” Schroeder said. “It represents a vast improvement to the user experience—the issue of needing to log in multiple times was one of the largest complaints of our members.”
From a dynamic content standpoint, the site is now, according to Brunner, a “go to” resource for members.
“Sitefinity, with its content hierarchy and taxonomy, allows us to structure the site in an ‘everything is news’ format with multiple, current news feeds, resulting in an increase in user engagement,” she said.
Traffic statistics tell the story:
- Core member traffic is up 31% per session and 19% per user
- Page views are up 25%
- 52% of the academy’s members logged in over the past six months, a significant increase
Now, with streamlined workflows and updated content the norm, AAPM&R is looking forward to further enhancing the member experience with personalized content.
“We are just beginning to work with the Academy on different personalization possibilities,” said Chris Bonney, vice president of client experience, Vanguard Technology. “And Sitefinity offers a number of personalization options based on log-in status and user experience.”
In the meantime, Sitefinity is helping IT and marketing focus their efforts on continuously improving service levels to members.
“The role of technology is to make things easier so we can better focus on the needs of the organization and its members,” Schroeder said. “From the perspective of IT, marketing and everyone else I speak to, Sitefinity is clearly helping us to focus our efforts on meeting the mission of the organization.”