Marketing Analysis Perspective

Whitepaper:
IDC Report: The Future of Business Analytics

Industry analyst reveals significant market developments and provides recommendations.

This sharp, visual IDC report delivers a concise view of business analytics software trends, including recent market developments around cloud-based and self-service software. The impact of cognitive computing solutions and disruption around data warehousing are explored along with long-term predictions:

  • Emerging industry trends
  • Buyer needs
  • Competitive assessment
  • Long-term market opportunities

This report is ideal for business executives, technical product managers and marketing intelligence professionals who want to understand how to thrive in the business analytics market and gain competitive advantage.

Companies featured include Teradata, IBM, Oracle, Microsoft and more.

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