What Will You Learn
- What Sitefinity Insight is, how it differs from Google Analytics, and how it complements it
- How to setup Sitefinity Insight to comply with your Consent Management policy
- Understand and implement Segmentation, Personas, A/B testing, and Lead Scoring in Sitefinity Insight
- Understand touch-points and conversions in Sitefinity Insight
- Learn to develop and implement your Tracking Plan
- Learn to scale up personalization and to optimize customer journeys
Audience
Senior Marketing Practitioners Brand/Product/Category Managers Heads of Digital Performance Analysts
Duration
1 day
Price
Inquire using the form below for pricing.Course Details
Sitefinity Insight enables marketing, sales, and business analysis teams to track user behaviors across channels, visualize data, and profile the customer audience. This helps you deliver better marketing campaigns, personalize the customer experience, and create more impactful content to better contribute to commercial business objectives. With the Sitefinity Insight, your investment in the Sitefinity CMS is transformed into a fully-fledged Digital Experience Platform (DXP).
This training session aims to deliver a business-focused set of activities, designed to ensure your key business functions understand the capabilities and potential of Sitefinity Insight and how to maximize existing digital channels to deliver a world-class customer experience.
Training Prerequisites
To get the most out of this training session, you should be a marketing professional with a minimum of 2-3 years of experience, and be comfortable with the following marketing concepts:
- Segmentation, Personalisation, Lead Generation and Lead Scoring
- Marketing metrics definition and interpretation
- Website performance analysis, including SEO and CRO
- Campaign performance metrics definition and reporting
- Consent in a GDPR/Cookie Law context
Don't see a date that works for you or need additional information? Please complete the form below.
Ready to learn more?
- Let us know which dates interest you and we will contact you with more details.
- Not seeing the perfect fit? Contact us to discuss tailoring a class to your needs.