Course Details
This course introduces the concept of Customer Data Platforms (CDP) and covers the essentials of setting up and using Sitefinity Insight.
Learn how the CDP layer (Sitefinity Insight) works seamlessly with the content management layer (Sitefinity CMS) to:
- Track user data
- Build unified contact profiles
- Segment audiences dynamically
- Trigger personalized content and experiences
Audience
Sitefinity Business Users, Marketing Professionals
Duration
Equivalent to 4 hours of classroom training
Product Version
Sitefinity 15.x
What You Will Learn
- Understand the purpose and key capabilities of Sitefinity Insight in the context of content management and experience orchestration
- Activate, set up and access Sitefinity Insight
- Create and manage data import, data centers and data sources
- Familiarize with analytics fundamentals: dashboards and reports, tracking user behavior and interpreting analytics for visitors and sessions
- Understand personas & audience segmentation
- Set up touchpoints and define conversion goals
- Understand and apply A/B testing and optimization
How to Subscribe
Step 1 - Log in
Visit the Progress Education Community (PEC) and log in with your Progress ID. If you do not have a Progress ID, you can register here.
Note: You must activate your Progress ID prior to logging in to the Progress Education Community
Step 2 - Find Your Content & Start Learning
Navigate to the Content Library and search for: Sitefinity Insight 101: Understanding & Mastering the Basics. Then simply click the title for FREE access to the course.
Already a PEC Subscriber?
Log in to your Progress Education Community account and take the course.