By connecting Sitefinity CMS to Oracle Eloqua, you empower your marketing and sales teams to track your campaign landing pages and online forms completion and thus pass contact details to Eloqua. Thus, your Eloqua contact profiles are enriched with Sitefinity CMS forms data in real time and you nurture leads via Eloqua campaigns.
With the Sitefinity CMS connector for Oracle Eloqua, you can easily create and configure online forms to send data to and trigger automated lead generation workflows in Eloqua. You benefit from full control over field mappings, including custom fields, and collected data, so you can easily reuse the same form across hundreds of campaigns just by changing the associated Eloqua campaign. For example, you may have a Registration form that you reuse on different campaign landing pages, say, to download a webinar or to register for an event. You can thus generate leads in different user segments and track different campaigns, so your data is associated with the proper marketing goal.
To integrate data, you:
For example, you are the event manager for Quantum and you need to configure the subscription form for Web Unleashed conference. To integrate Sitefinity CMS forms data with Eloqua, you:
NOTE: You can also map the fields of a new MVC form to the Eloqua form.
NOTE: Alternatively, you can build your landing page in Eloqua. However, this will result in more complex support and maintenance, as well as poor SEO ranking of your landing page since it will be detached from your Sitefinity CMS website.
In addition, to close the cycle, after you integrate Sitefinity CMS and Eloqua forms data, you can:
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