Personas
As a digital marketing specialist, you need to understand your audience and its journey on your site to make better marketing decisions over content creation, targeting, and personalization. You want to optimize content, marketing, and analytics for your key target personas.
With Sitefinity Insight you gain customer intelligence through the entire visitor database you accumulate from cross-channel data, persona profiling, and detailed contact profiles. You classify the visitors that interact with your company, so that you engage them more efficiently and optimize your messaging for them.
You do this by:
- Creating persona profiles with specific characteristics and backgrounds.
- Defining rules that match your website visitors and contacts to a specific persona profile, based on a contact's behavior and score.
- Personalizing content in Sitefinity CMS, based on the persona profiles you create in Sitefinity Insight.
This section contains
Persona profiles
Based on visitors' behavioral patterns, you categorize them to create elaborate persona profile that describe as best as possible, this type of visitors.
Persona scoring rules
Relate visitors with usage data and transform this information into meaningful insight by setting scoring rules that define a visitor’s score.
Create and manage personas
Create persona profiles, each with a set of characteristics,defining demographic and behavioral patterns. View, edit, or delete persona profiles.
Add and manage persona scoring rules
Add persona scoring rules that define when a visitor is scored towards a persona. View and compare rules, or remove rules altogether.
Persona reports
See an overview of persona scoring activity. Get insights from detailed persona report and see persona scoring rules and visitors.
Personalization by persona in Sitefinity CMS
Create personalization segments in Sitefinity CMS, based on any persona you defined in Progress Sitefinity Insight. Serve personalized content to visitors.