As a digital marketing specialist, you need to understand your audience and its journey on your site to make better marketing decisions over content creation, targeting, and personalization. You want to optimize content, marketing, and analytics for your key target personas.
With Progress Sitefinity Digital Experience Cloud you gain customer intelligence through the entire visitor database you accumulate from cross-channel data, persona profiling, and detailed contact profiles. You classify the visitors that interact with your company, so that you engage them more efficiently and optimize your messaging for them.
You do this by:
- Creating persona profiles with specific characteristics and backgrounds.
- Defining rules that match your website visitors and contacts to a specific persona profile, based on a contact's behavior and score.
- Personalizing content in Sitefinity CMS, based on the persona profiles you create in Progress Sitefinity Digital Experience Cloud.