With an aging website that looked outdated and was difficult to navigate, 100 year-old Dayton Superior needed a new CMS that matched its leadership position in the non-residential concrete construction industry.
Involving 20 people from seven departments, Dayton Superior determined that Sitefinity CMS best suited the organization’s requirements for a .NET-based platform with responsive UI and was easy to use so business and marketing users could readily update content.
Dayton Superior’s Sitefinity CMS website utilizes a sophisticated platform to support state-of-the-art navigation tailored to specific users. Intuitive capabilities adjust the flow of information based on whether a user is browsing or searching the site. Features include:
“Our website has a lower bounce rate now and the time people are spending browsing has improved,” Leslie said. “It’s a lot easier for customers to navigate page to page and once they get to the content pages they are there longer, meaning they found what they are looking for. We used to get a lot of support tickets because people were not able to find the content they needed.”
With the construction industry being so mobile with people traveling from jobsite to jobsite, a responsive mobile experience was also at the top of Dayton Superior’s must-have list.
“On our previous site there was no mobile, just a handcrafted page we created that was not up to standards,” Requarth said. “With the responsive design, you can browse our site from a phone, tablet, anything–and the content is right there and looks great. This is a great asset since all of our sales people have iPads. Mobile usage on the site is up at least 200% and sessions involving a social network share have doubled as well.”
With IT involved in every change to its SharePoint site, the ability to easily update content was also a key consideration for Dayton Superior.
“Our ability to support the business has significantly improved since implementing the Sitefinity CMS,” Leslie said. “One of our biggest measures of success is just how quickly we got marketing involved in the site. With Sitefinity CMS' ease-of-use, the marketing team now makes their changes immediately instead of putting in requests and waiting, and development is freed up to work on projects that bring true value to the business.”