Press Coverage

Nov 23, 2016, 09:04 AM

External url : http://www.marketingtechnews.net/news/2016/nov/22/why-you-need-stop-pitting-marketing-against-it/

Source Name : Marketing Tech

Date : Nov 22, 2016, 06:16 AM

Working in marketing can feel like a never-ending cycle of demand, response and measurement. All the while, customer expectations shift to match trending market technologies—only to morph again seemingly without notice. There is increasing pressure to personalise the customer experience across all digital touch points.

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