Press Coverage

Sep 30, 2020, 20:04 PM

External url : https://www.toolbox.com/marketing/customer-experience/guest-article/why-covid-is-driving-companies-to-double-down-on-digital-experiences/

Source Name : Toolbox Marketing

Date : Sep 29, 2020, 06:00 AM

The economic downturn caused by COVID forced companies to make difficult decisions on budget cuts and where to reallocate their spending. At the same time, COVID drove these companies to fast track their digital efforts due to accelerated customer demand, limited in-person interactions, and remote employee needs. As a result of these two phenomena, digital experience (DX) initiatives have finally reached their tipping point, earning a spot on the enterprise decision-makers’ lists of priority investments, according to recent data we collected at Progress.

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