Understanding DXM: The A.E.I.O.U.s of Digital Experience
External url :
https://aithority.com/technology/customer-experience/understanding-dxm-the-a-e-i-o-u-s-of-digital-experience/
Source Name :
AIthority.com
Date :
Sep 15, 2021, 05:00 AM
Exceptional digital experiences do not happen by accident. They are built through strategy, and they require a quality toolset. Many organizations are unaware of the facets that make a good digital experience (and digital experience platform) great. We recently found that 69% of surveyed business decision-makers still struggle to address rising digital experience expectations and deliver engaging, seamless experiences. Digital experiences that influence and engage customers can be boiled down to the “A.E.I.O.U.’s”: agility, efficiency, integration, omnichannel, and user interface.
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