Press Coverage
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Jeff Young, Vice President, Corporate Communications
PR@progress.com
Overcoming a Rip-and-Replace Mindset and Vendor Reliance
External url :
https://www.mytotalretail.com/article/overcoming-a-rip-and-replace-mindset-and-vendor-reliance
Source Name :
TotalRetail
Date :
Nov 1, 2023, 04:00 AM
Today, more and more chief marketing officers (CMOs) are trying to navigate the change in customer relationship ownership from being sales owned to marketing owned. To stay ahead of the curve, modern CMOs must fully embrace data integration and analytics to deliver personalized experiences, optimize campaigns for maximum impact, and drive business growth.
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