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Marrying content, commerce and experience mapping

Mar 31, 2021, 13:35 PM
External url : https://www.retailbiz.com.au/online-retailing/marrying-content-commerce-and-experience-mapping/
Source Name : Retailbiz
Date : Mar 17, 2021, 06:00 AM

The retail hero out of COVID was by a long shot the ecommerce players, or those that quickly shifted to online.

According to the World Health Organisation, Australian ecommerce grew more than 80 per cent year on year in the 8 weeks after the COVID-19 pandemic. More recently, the Australian Bureau of Statistics flagged that online sales last December surged 55 per cent year on year with more than 5.6 million Australian households having shopped online during the month.