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Scaling AI to the Enterprise

March 27, 2026

How to do AI right: Foster unique and empathetic experiences that drive customers to act

Aug 29, 2023, 18:11 PM
External url : https://martechasia.net/features/how-to-do-ai-right-foster-unique-and-empathetic-experiences-that-drive-customers-to-act/
Source Name : MartechAsia
Date : Aug 18, 2023, 04:00 AM

Improvements in the customer experience through the use of AI has for a number of years been seen as the next frontier that can help companies streamline processes, personalize marketing, make customer recommendations and help maximize the value of their brand.  However, across industries, many have often struggled to secure the deep customer engagement benefits that AI has promised.  At the same time, customer confidence in self-service channels for transactional activities is increasing, leading them to expect similar outcomes in the way they work with brands and organizations.