Press Coverage

Aug 24, 2018, 13:32 PM

External url : https://searchitchannel.techtarget.com/feature/Digital-marketing-partnerships-key-to-vendors-channel-strategies

Source Name : Tech Target

Date : Aug 16, 2018, 06:00 AM

Digital marketing organizations were among the earliest firms to recognize the IT budgets for marketing shifting from the purview of customers' IT departments to marketing executives. Vendors took note of the agencies' influence and unique reach within customer organizations. While on the surface, digital marketing agencies didn't appear to be direct competition for traditional channel partners, some industry watchers asserted the agencies did in fact pose a potential threat. For example, agencies working on digital initiatives with a client's marketing department could hypothetically annex the client's infrastructure decisions, cutting channel partners out from those deals.

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