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CMS key to good customer experience: Progress exec

Feb 1, 2021, 14:55 PM
External url : https://www.itwire.com/business-software/cms-key-to-good-customer-experience-progress-exec.html
Source Name : ITWire
Date : Jan 29, 2021, 06:00 AM

"Everyone [in Australia] has some sort of a web site," he observes, but today's conditions mean they need to strengthen their digital presence, and not everyone has a clear idea of how to do that.

The current environment also means that time to market is particularly important, so organisations must work more efficiently than is possible with traditional methods.

So the question becomes 'how can marketing teams be empowered to do more for themselves?', and they are increasingly talking to Progress to answer that.