Press Coverage

Without knowing what an omnichannel experience is, customers say they want it and, in many cases, have come to expect it. According to PwC’s June 2023 Global Consumer Insights Pulse Survey, 80 percent of consumers shopped across at least three channels in the first half of the year. If we ascribe to the common belief that it takes seven marketing touches before a customer will act on a call to action, the fact that consumers are shopping across at least three channels is significant.