Press Coverage

Experimentation is at the heart of innovation and while it is the norm in creative fields, it is not always the ‘go-to’ approach in business. Many associate it with failure – while your experiment might be successful, it might also fail – and in business, no one wants to fail. Consequently, many enterprise leaders often try to stay away from it. That is the reason why true innovation happens so rarely. But to create something new and unseen, you must get out of your comfort zone and experiment without knowing what lies ahead.