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A Marketing Team's Success Is Only As Good As The Company's Supply Chain Management Process
External url :
https://www.forbes.com/sites/steveolenski/2017/12/08/a-marketing-teams-success-is-only-as-good-as-the-companys-supply-chain-management-process/#10dd458b2135
Source Name :
Forbes
Date :
Dec 14, 2017, 05:05 AM
As a marketer, you most likely think that the supply chain management process has nothing to do with you. You just hope that what they do doesn’t create a marketing nightmare for your team. However, an issue in the supply chain can sometimes turn into a PR catastrophe.
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