Brand voice and style Agent

The Brand voice and style Agent leverages AI to ensure that content created in Sitefinity aligns with the organization’s defined brand voice.

When configuring this AI agent, you manually input your personalized brand guidelines - by including tone-of-voice rules, writing style guidelines, formatting standards, and approved terminology.
Once configured, the AI agent integrates directly into the Sitefinity content editing experience and works seamlessly with all existing workflows and text-based content in Sitefinity backend.

The Brand voice and style Agent performs autonomous analysis of your content and provides actionable suggestions to harmonize the brand voice and optimize writing style as per your brand-compliant guidelines, while preserving the author’s intent.
 
Upon interacting with the AI agent, content editors have the option to apply consistent feedback, displayed in-context and in real time along their authoring experience.

To start using a Brand voice and style Agent out of the box, your site administrator must first configure the behavior of your AI agent via the AI agents module. 

To configure a Brand voice and style Agent, perform the following:

1. Log in to your Sitefinity backend with Administrator privileges.
2. Navigate to Administration » AI agents.
   The Brand voice and style page opens.
3. If you are using a multisite configuration, under Set up for..., select the desired option:
   • All sites (default option) - choose this option, if you want to confugure and use this AI agent consistently across your sites. 
     
   • Selected site - choose this option, if you want to configure and use individual AI agents, for example, when your organization has more than one brand defined.  
4. In Describe your brand voice and content style guidelines, manually provide your personalized brand guidelines to instruct the AI agent.
   No special format is required. You can include tone-of-voice rules, writing style guidelines, formatting standards, approved terminology, and other standards that define your brand.
   If your organization has an individual Style Guide, you can paste the relevant parts in this input field.
   You can also update the guidelines at a later point in time, if needed.
5. Save your changes.

Once configured, the Brand voice and style Agent integrates directly into the Sitefinity content editing experience and works seamlessly with all existing workflows and text-based content in Sitefinity backend.

When opening any new or existing content items for editing (such as Blog posts, News, and Content blocks), the AI agent performs autonomous analysis of the contained text and generates different types of content suggestions according to the configured behavior of the AI agent.
Content editors will get a notification icon (Content suggestions) indicating a counter of the AI suggestions generated for the currently open content item.

By clicking on the notification icon, you access the AI suggestions integrated in the Content suggestions powered by AI pane on the right side of the Rich-text editor.

The following example usage demonstrates how content suggestions may look like, when generated by an AI agent for an existing content item:

The following example usage demonstrates how each AI-powered content suggestion is expanded individually, so that content editors can view detailed feedback in-context (the affected text area can be highlighted):

User actions upon AI-powered suggestions

No content changes can be applied by an AI agent itself without a human in the loop. 

After familiarizing with the AI-powered suggestions in detail, content editors can proceed by choosing between the following actions:

• Apply the suggested change directly - by clicking the Apply button.
  The text change will be persisted/stored in the system only when the content editor saves/publishes the updated content item.  
• Discard the suggested change - by clicking the Discard button.
• Preview the suggested change applied inline in the Rich-text editor - by clicking Preview in editor. 
  Content editors need to confirm if they want to apply or discard the previewed change.
• Restart the operation performed by the AI agent - by clicking (Refresh AI suggestions).
  This action may result in receiving different content suggestions by the AI agent. 

Sitefinity AI Overview