Brand voice and style Agent

The Brand voice and style agent leverages AI to ensure that content created in Sitefinity aligns with the organization’s defined brand voice.

When configuring this AI agent, you manually input your personalized brand guidelines - by including tone-of-voice rules, writing style guidelines, formatting standards, and approved terminology.
Тhe AI agent is integrated directly into the Sitefinity content editing experience and works seamlessly with all existing workflows and text-based content in Sitefinity backend.

The Brand voice and style agent performs autonomous analysis of your content and provides actionable suggestions to harmonize the brand voice and optimize writing style - as per your brand-compliant guidelines - while preserving the author’s intent.

Upon interacting with the AI agent, content editors have the option to apply consistent personalized recommendations, displayed in-context and along their authoring experience.

To start using the Brand voice and style agent out of the box, your site administrator must first configure the behavior of this AI agent via the AI agents module.
The AI agent is enabled in your Sitefinity CMS backend by default (with active Sitefinity AI subscription), however the administrator user(s) can personalize its behavior as needed.
To get personalized content suggestions, you must first feed you brand voice guidelines to instruct the AI agent.

To configure the Brand voice and style agent, perform the following:

1. Log in to your Sitefinity CMS backend with Administrator privileges.
2. Navigate to Administration » AI agents and click Brand voice and style.
   The Brand voice and style screen opens.
3. If you are using a multisite configuration, under Set up for..., select the desired option:
   • All sites (default option) - choose this option, if you want to confugure and use this AI agent consistently across your sites.
     
   • Selected site - choose this option, if you want to configure and use individual AI agents, for example, when your organization has more than one brand defined.
4. In Enable this agent, select Yes or No.
   The default setting is Yes but you have the option to disable the AI agent.
   
5. In Describe your brand voice and content style guidelines, manually feed your personalized brand guidelines to instruct the AI agent.
   No special format is required. You can include tone-of-voice rules, writing style guidelines, formatting standards, approved terminology, and other standards that define your brand.
   If your organization has an individual Style Guide, you can paste the relevant parts in this input field.
   You can also update the guidelines at a later point in time, if needed.
6. Save your changes.

Once configured, the Brand voice and style agent works seamlessly with all existing workflows and text-based content in your Sitefinity CMS backend.

When opening any existing content items for editing or creating new content (such as Blog posts, News, and Content blocks), the AI agent performs autonomous analysis of the contained text and generates different types of content suggestions - according to the currently configured behavior.
Content editors will get a notification icon (Content suggestions) indicating a counter of the AI suggestions generated for the currently open content item.

By clicking on the notification icon, they access the AI suggestions integrated in the Content suggestions pane on the right-hand side of the screen.

The following example usage demonstrates how content suggestions may look like, when generated by the AI agent for an existing content item:

The following example usage demonstrates how a content suggestion is expanded individually, so that content editors can view the feedback in-context (the affected text area can be highlighted):

User actions upon AI-powered suggestions

NOTE: No content changes can be applied by the AI agent itself without a human in the loop.

After familiarizing with the AI-generated suggestions in detail, content editors can proceed by choosing between the following actions, integrated in the Content suggestions pane on the screen:

• Filter all AI content suggestions available on the user interface, provided different AI agents are configured in your Sitefinity CMS backend - by clicking (Edit) under the Show section.
  If a different AI agent is already configured, such as the Search engine optimization agent, the content suggestions will be generated by both AI agents and displayed side by side.
  You have the option to show the content suggestions filtered by one AI agent at a time, or all suggestions grouped together.
• Apply the suggested change directly - by clicking the Apply button, when viewing AI suggestion individually.
  The text change will be persisted/stored in the system only when the content editor saves or publishes the updated content item.
• Discard the suggested change - by clicking the Discard button, when viewing AI suggestion individually.
• Preview the suggested change applied inline in the Rich-text editor - by clicking Preview in editor.
  Content editors need to confirm if they want to apply or discard the previewed change.
• Restart the operation performed by the AI agent - by clicking (Refresh AI suggestions).
  This action may result in receiving different content suggestions by the AI agent.

Sitefinity AI Overview