Set up A/B tests campaigns

1. To create an A/B test, do one of the following:
   • Navigate to Marketing » A/B Testing.
     Click the Create a test button.
   • Open the page for editing and from the A/B menu, choose Create a test.
2. Enter a test title, for example, Optimize Contact Us Page.
   Optionally, enter a description for the test that gives details about the variations you want to test or the hypothesis of the outcome of the test.
3. Enter valid start and end dates for the test.
   You can set up a start date at any later point in time, that is, schedule the test. In addition, adding an end date, that is, the duration of the test, is optional.

   NOTE: Generally, the duration of the test is defined based on the traffic on your site per month, the current goal completion rate, your forecast of change in the rate, and so on. For example, if you are testing a landing page of a campaign with a limited time span of 2 months, you want to try and optimize the page before the major rush in traffic.

4. Select the page that you want to optimize.

   IMPORTANT: You can run A/B tests only on pages, that are not already personalized.

   NOTE: When working in multilingual mode, you also choose the page language version, for which you create the A/B test. Visitors are served with page variations only when they browse the page in the respective language.

5. Add one or more variation of the original page.

   NOTE: By default, you have 1 variation of the original page.
   Distribute the traffic to the page variations, so that the sum equals 100%.

6. Next, add the goals that will measure the success of your A/B test variations.

   NOTE: You can have additional secondary goals apart from the primary goal you set. In addition, keep in mind that you need to have a statistically significant sample size, which is tightly connected to the traffic on the page, the duration, for which you run the test, and your forecast for goal completion.

   You can choose between the following types of goals:

   • Next page viewed
     You can select any page from the website, for example, Team.
   • Form submission
     Tracks any Sitefinity CMS form on page variations, for example, Contact Us form.
   • Sitefinity Insight conversion
     You can select from the list with conversion goals you defined in Sitefinity Insight, for example, DownloadPricelist.
     In case conversions in the list do not reflect your requirements, you can define another conversion report in Insight that is suitable for this test. For more information, see Define conversions.
7. Click Create and go to edit content.
   The page opens in page editing mode.
   Initially the variations of the page are an exact copy of the original page.