Set up A/B tests campaigns

1. Create an A/B test.
   You do this one of the following ways:
   • Navigate to Marketing » A/B Testing.
     Click the Create an A/B test button.
   • Open the page for editing, and in the A/B menu, select Create a test.
2. Enter a test title.
   For example, enter Optimize Contact Us Page.
3. Optionally, enter a description for the test that gives details about the variations you want to test or the hypothesis of the outcome of the test.
4. Enter a start and end dates for the test.
   You can schedule the test start date at any future date.
   Setting an end date, which determines the duration of the test, is optional.

   NOTE: Generally, the duration of the test is defined by the traffic on your site per month, the current goal completion rate, your forecast of change in the rate, and so on. For example, if you are testing a landing page of a campaign with a limited period of two months, you want to try and optimize the page before the major rush in traffic.

5. Under Selected user segment, select whether the A/B test applies to All users, or a predefined segment of site visitors.
   For more information, see Segment your audience.
6. Select the page that you want to optimize.

   IMPORTANT: You can run A/B tests only on pages that are not already personalized.
   For more information, see Personalize pages.

   NOTE: When working in multilingual mode, you also choose the page language version for which you create the A/B test. Visitors are served with page variations only when they browse the page in the respective language.

7. Add one or more variations of the original page.

   NOTE: By default, you have one variation of the original page.
   Distribute the traffic to the page variations so that the sum equals 100%.

   NOTE: Sitefinity CMS supports up to ten variations of a page.

8. Add the goals that will measure the success of your A/B test variations.

   NOTE: You can have additional secondary goals apart from the primary goal you set. In addition, keep in mind that you need to have a significant sample size, which is tightly connected to the traffic on the page, the duration for which you run the test, and your forecast for goal completion.

   You can choose between the following types of goals:

   • Next page viewed
     You can select any page from the website, for example, Team.
   • Form submission
     Tracks any Sitefinity CMS form on page variations, for example, Contact Us form.
   • Sitefinity Insight conversion
     You can select from the list with conversion goals defined in Sitefinity Insight, for example, DownloadPricelist.
     If conversions in the list do not reflect your requirements, you can define another conversion report in Insight that is suitable for this test. For more information, see Define conversions.
9. Click Create and go to edit content.
   The page opens in page editing mode.
   Initially, the variations of the page are an exact copy of the original page.